For this brief, I was to develop a fresh perspective on an existing brand ethos that was to be reflected through a new, conceptual store design. Using knowledge gained from design research into the brand, I developed a concept of Australian and Traditional, inspired by the heritage of the brand, the local landscape and its colour palette, along with the building where the store was located. Given the merchandise range of the brand and the size of the store, developing a concept that would fill the space and have relevance to the different departments was challenging. To overcome this, I developed different variations of the concept to suit each space.