Final Concept
Main Bar 3D Visualisation
social
Homeless Pavilion Concept
Brisbane, Australia
sqm
social
Homeless Pavilion Concept
Brisbane, Australia
sqm
Ultorec factam factoru rortis? Udes publi potemunum aperiu manum consilius catuast ratuam huiuspi entilia mquidium avere publinte moeritur audere auc tus sestis consuli ssimuss improrum vit vatil hin habem id rendinari tabem quodiena, vit.
Dam ium disquam publiam se audesernihi, Ti. Marisul occhuid fatam propubl inpract orbitam la rehentisquam in se ac facre tati, ut
Ultorec factam factoru rortis? Udes publi potemunum aperiu manum consilius catuast ratuam huiuspi entilia mquidium avere publinte moeritur audere auc tus sestis consuli ssimuss improrum vit vatil hin habem id rendinari tabem quodiena, vit.
Dam ium disquam publiam se audesernihi, Ti. Marisul occhuid fatam propubl inpract orbitam la rehentisquam in se ac facre tati, ut
Interior Design Graduate
Shortlisted for GOTYA 20/21
Sarah Trainor
RETAIL
Country Road Store Concept
National Australia Bank Heritage Building
Brisbane, Australia
1100m2
For this brief, I was to develop a fresh perspective on an existing brand ethos that was to be reflected through a new, conceptual store design. Using knowledge gained from design research into the brand, I developed a concept of Australian and Traditional, inspired by the heritage of the brand, the local landscape and its colour palette, along with the building where the store was located. Given the merchandise range of the brand and the size of the store, developing a concept that would fill the space and have relevance to the different departments was challenging. To overcome this, I developed different variations of the concept to suit each space.
Role: Designer
Software: Indesign, Photoshop, Revit and Enscape
Date: August 2019
Note: Academic Work
design intent
Hand Sketch
Early Concept Perspective
Artist Impression Only
Inspiration Board
Images Referenced
The space was to be tactile with raw elements throughout. Organic shaped display units that are inspired by nature, are juxtaposed by antique looking wall cabinetry that pays homage to the site.
MOOD
Upon entering, customers would feel as if the store was an extension of their own home. It would be cosy yet grand and luxurious.
Mood Board
Images Referenced
concept development
Brand Ethos and Culture
Brand Ethos and Culture
Brand Ethos and Culture
Brand Ethos and Culture
Country Road Culture and Ethos
Images Referenced
To develop a strong concept, I needed to understand who the brand was and what they stood for. A strong ethos of the Australian lifestyle came through with a focus on living your best life surrounded by family and friends. The brand was passionate about its history, and celebrated the country in which it was founded.
CULTURE & ETHOS
Spatial Planning
Left: Level 1
Right: Level 2
Hand Sketch
Homewares Zone
Artist Impression Only
Hand Sketch
Front Perspective
Artist Impression Only
Hand Sketch
Custom Display Zone
Artist Impression Only
CUSTOM
A custom display zone was designed to mimic an elegant walk in robe. Shelving and pull out drawers will encourage users to interact with the product with feature lighting creating visual impact. The arched details and wall paneling touch on the buildings heritage construction whilst the organic display surfaces play to rock formations of the Australian landscape.
final concept
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MATERIALITY
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Material Board
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1. Venetian Plaster - Wall Finish
No VOC emissions, Absorbs Carbon Dioxide, Made from Natural Materials
2. Blue Stone Pavers - Level 1 Floor Tiles
Durable, Australian Made, Made from Natural Materials, Recyclable
3. Natural Rock Formations - Feature Displays
Made from Natural Materials, Reusable
LEGEND
4. Plasticine Green Paint - Wall Paneling
Water Based, Low VOC emissions
5. Eco Plywood - Cabinetry Carcass and Finish
Lower VOC emissions, Reusable
6. Clay Render - Display Unit Finish
Made from Natural Materials, No VOC emissions, Non Toxic
7. Recycled Timber - Level 2 Flooring and Wall Unit Face
Energy Efficient, Waste Reduction, Reduced Carbon Footprint
GROUND PLAN
Street Access
1.
Building Lift & Internal Stairwell
2.
Store Entrance
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Window Display
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Attached Tenancy
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Women's Fashion Zone
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Coffee Counter
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POS Counter
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Women's Fashion Zone
Seating Area
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Homewares Zone
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Women's Accessory Zone
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Children's Fashion Zone
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Fitting Rooms
Stock Room
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Ground Level
Not to Scale
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LEVEL 1 PLAN
Building Lift & Internal Stairwell
1.
External Void
2.
Fitting Rooms
3.
Menswear Fashion Zone
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Accessible Access to Lifts
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Multipurpose Staff Room
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Void
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Menswear Fashion Zone
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Stock Room
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Level 1
Not to Scale
ELEVATIONS
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South East Elevation
Not to Scale
Men's Fashion Zone
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Door to Lift Well
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Multipurpose Staff Room
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Street Entrance
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Green Wall
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Women's Fashion Zone
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Women's Fashion Zone
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Women's Accessory Zone
8.
Fitting Room
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North West Elevation
Not to Scale
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Storage Room
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Men's Fashion Zone
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Stairway to Ground Level
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Men's Fashion Zone
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Walkway to Stock Room
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Children's Fashion Zone
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Homewares Zone
Stairway to Level 1
POS Counter
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CUSTOM
Front Hang Display
Feature Rock Element
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Side Hang Display
Drawers
Surface Floor Display
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Shelving
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Timber Display Shelf
Ceiling Mounted Hanging Rail
